WordPress LogoA while back on Twitter, @RWPhoto pondered why he should update his blog from running WordPress 2.8 to version 2.8.1. It’s a great question. As we setup our own social media infrastructure such as a WordPress blog, what needs to be done to maintain that infrastructure? For a self-hosted blog, there are a couple things to consider.

Minor Updates

For a minor update (such as the .1 update mentioned above), take a quick look at the reason for the update. There should be release notes or an explanation in the announcement of the new version which explains why the update is made. If it’s a security update (which is the case for the current version of WordPress, 2.8.3), then generally one should update quickly. Malicious individuals have taken advantage of blog security issues in the past to do things such as insert spam links into blog posts or RSS feeds. In addition to polluting your website with inappropriate links and material, Google and other search engines will drop websites from their index if it appears the site has been cracked and is hosting such links.

What if it’s not a security update? Perhaps the update only contains updates for some bugs in the system. With a bugfix update, there’s generally no hurry to upgrade. If your site isn’t affected by one of the bugs, you might not need to update at all.

A minor update generally won’t “break” any plugins or themes. Since the minor updates usually only contain security fixes or minor bugs which weren’t caught in widespread testing, it’s fairly rare than a minor update will prevent a plugin from functioning or cause a theme to display incorrectly.

Major Upgrades

When should one upgrade to the lastest major release? There is usually a new major version of WordPress (for example, from 2.7 to 2.8) three or four times per year. The major releases generally include substantial new functionality and bugfixes. With a major release, I recommend doing the upgrade (to take advantage of new functionality) but there shouldn’t be pressure to get it done in a hurry.

Because major upgrades often contain changes to existing features, there is a greater chance that a plugin or theme might be incompatible with the new version of WordPress. Most plugin and theme developers will test their software with new versions, but it is a good practice to check compatibility if you want to upgrade right away.

The Upgrade Process

Once you decide to update/upgrade, what should be done to ensure a smooth transition? The process is easier than it used to be, but there are still a couple things to do to ensure success. Tomorrow we’ll take a look at steps to safely upgrade WordPress.

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Today we feature a guest post by Dale Chumbley, a photographer who writes a Clark County Real Estate guide.

Today I hope to add another tool to your toolbox that will kick your business up a notch. A tool that will take your images and creativity and make them POP even more. Something that will liven up your photos and really bring them to life. Your clients and friends will want to pass them along, share them on facebook, tweet them out, email them to their friends and loved ones. You ask, what is it? What is this tool?

Animoto

That’s right, Animoto is the tool I speak of. Animoto is an extremely simple to use program that builds rock star videos out of your photos AND videos. The only thing you have to do is choose your photos, choose your video clips, add in transition phrases if you want them, put everything in the order you’d like it, pick a song and then hit GO! The program does the rest. All the transitions, movement to the music, etc is magically done for you. I’ve used Animoto for a couple years to build video tours of homes, local venues, flowers and anything else I’ve photographed that I want to share with the world. I’ve loved it and my friends and customers have loved it too.

One of my photographer friends David Martschinske has done some amazing work incorporating Animoto into his business, especially with his wedding photography. Take the time to watch this video from one of his recent weddings. What an awesome bonus feature he provides for his clients. This is a timeless way to capture the special day and a great way to allow his photography to go viral amongst everyone in their world.

YouTube Preview Image

Want further testimony to the value of Animoto? How about a little something from David Ziser? David says…

Animoto is my secret superpower. Animoto is the quickest and easiest way to create a spectacular standalone product from my photography. My clients love it, my competitors don’t offer it, and it’s so simple I don’t even have to sweat it. Photographers who aren’t using Animoto are leaving some easy money on the table.

Want your own Professional Animoto Account?

Animoto provides a couple different professional pricing options. You can get a full annual pass for $249 or a 3 month pass for $99. Just click on the big banner below to get started. (They also have a non-commercial pass available if you have no commercial needs)

Animoto - The End of Slideshows

Disclaimer: That’s an affiliate link. I’ll get a few dollars if you purchase the software.

4th of July photo by Teresa Boardman, used with permission

These other posts might be of interest to you:

  1. Tweet Your Photos from SmugMug
  2. Resources for the Business of Photography
  3. Posting Video Online? A Quick Tip for Search Optimization