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Here’s episode 21 of the Social Photo Podcast. Hosts Aaron Hockley and Lyza Danger Gardner talk about how Lyza’s lost camera was returned due to social media, the outsourcing of blog content, whether Google is going to put you out of business, and more. This episode is about fourteen minutes long.

Ghost Forest, Sleeping Bear PointLinks to Things We Mention

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Photo by Matt Callow, used under Creative Commons licensing

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These other posts might be of interest to you:

  1. Social Photo Podcast #22: Blogging, iPad Updates, Easy Release, Adobe’s Lens Correction
  2. Social Photo Podcast #23: Facebook, Better Blogging, iPhone Marketing App, Lightroom 3 Publishing
  3. Social Photo Podcast #12: How Do You Learn? Twitter Contests, Barriers to Blog Comments

Tagged as:
blogging,
Business,
ghostrighters,
google,
horizon air,
outsourcing,
photography,
podcasts,
social media,
Twitter

A new service could have photographers asking if outsourcing their blogs is the right thing to do. GhostRighters is a new business from some photo professionals that allows a photographer to outsource some marketing efforts. Among GhostRighters’ services, you’ll find that they will write your blog. For $500 each month, you’ll get 12 articles for your website.

Crowd @ Memorial StadiumIs it the right choice for most solo or small studio photographers? I don’t think so.

Your blog should be your voice. It should be written by someone who not only has seen your images, but has created them. Your stories of clients should from your perspective, since a ghostwriter wasn’t there.

You might be wondering how to write a useful blog for your clients and potential clients. You might be concerned that writing your own blog posts could consume too much time. You might not know what to write about.

There are better solutions than outsourcing to a third party. Next Wednesday I’ll dive into such a solution. Be sure to come back to find out the details.

Photo by ian ransley, used under Creative Commons licensing

These other posts might be of interest to you:

  1. Four Quick and Easy Blog Post Ideas
  2. Future Blog Content: Schedule Your Posts
  3. License Your Photos for Sharing; Encourage Photography Clients to Be Social

Tagged as:
blogging,
ghostrighters,
outsourcing