Social Media Marketing for Photographers // Photography + Community

Sometimes interesting things can happen when one mixes older ideas along with newer technologies. The 30 Hour Day is one of those things. The show is designed be 30-hour Web-based telethon. Think YouTube meets Jerry Lewis. No sleep. All for charity.

The telethon will be hosted by Cami Kaos of Strange Love Live, a popular tech podcast broadcast from Portland, Oregon, and Rick Turoczy of Silicon Florist, a blog that covers the Portland startup scene. They’ll be raising money for charity by entertaining for 30 hours with the help of quite a few people. Watch this video to find out more about the 30 Hour Day, and how you can participate:

It’s very cool how they’re taking an older concept (a telethon) and mixing it up with new technology including using the web for the event and using social media (Twitter, Facebook, blogs) for build-up. I’m a photography sponsor for the event (via Hockley Photography), and it would be great to see how other folks will chip in as well.

For more information on the event or to keep track of the progress, please visit the website, follow them on Twitter, or join the Facebook fan page.

These other posts might be of interest to you:

1. A Social Photo Workflow: Posting Photos from the 30 Hour Day
2. 11 Ways to Say “Thanks” with Social Media

Tagged as:
30hd,
30hourday,
charity,
streaming,
telethon,
video

Last weekend I had the honor of being the primary photographer for 30 Hour Day, a first-of-its-kind charity telethon held entirely online as opposed to traditional broadcast media. I was in the studio taking photos as well as processing and uploading selected photos to Flickr. Clients love quick turnaround, and by putting the photos online it gave telethon viewers a glimpse “behind the scenes” into the people and workings of the studio.

I got some questions both from people in the studio as well as online about my workflow and how I quickly pushed photos to Flickr and Twitter. As background information, I was shooting with a pair of cameras using CF cards. I had my MacBook Pro with a card reader and Lightroom. I use Jeffrey Friedl’s Lightroom Export plugin for Flickr. Here’s how I did it:

1. Every hour or two, I’d offload files from the CF cards onto my computer and import them into Lightroom.
2. During the import, Lightroom was automatically assigning event-specific keywords as well as adding my copyright info to the EXIF data.
3. All of the photos were then placed into a Lightroom collection for the event.
4. A generic description for the event was added to every photo – in this case “From the studio at 30 Hour Day”
5. I’d quickly go through the collection, rating each photo with one, two, or three stars. One-star photos aren’t good, two-star photos are okay but not my best work, and three-star photos are those that are candidates for uploading. Lightroom tip: if you turn on Caps Lock while rating photos, you’ll jump to the next photo as soon as you hit the number on your keyboard.
6. After rating, use the Library Filter to only show images in the collection that are three stars.
7. Go through the three-star images and make Develop adjustments to the ones I was going to publish. For the most part I wasn’t making any substantial edits, mainly white balance adjustments and the occasional exposure adjustment (either global or with the adjustment brush). I was probably spending 30 seconds (or less) per image on average.
8. After making Develop module adjustments on an image, when it was ready to publish I’d label it with the green label (using the keyboard shortcut – the 8 key – to make this quick).
9. I created a Smart Collection with the following criteria, used throughout the event as I processed photos:
   • In the 30 Hour Day collection
   • Rating at least 3 stars
   • Color label is green
   • Has not been uploaded to Flickr (this is a custom property set by the export plugin)
10. Go through each of the photos in the Smart Collection (to be uploaded) and give them a title.
11. After each batch, upload the photos to Flickr, placing them in appropriate groups.
12. While exporting, use the plugin’s option to send out a tweet – include the event’s hashtag (in this case #30hd) and a link to my Flickr photoset for the event.

With this system I was able to quickly and easily get photos online from the studio in a fast manner that also pushed the photos to Flickr and Twitter.

These other posts might be of interest to you:

1. Keyword Synonyms for Usernames
2. Social Photo Podcast #4: What to Tweet, Holiday Gifts, Upcoming Poll on Workflow
3. How to Export Photos from Lightroom to the iPad

Tagged as:
30 hour day,
30hd,
flickr,
keywords,
lightroom,
Twitter,
Workflow

Social Photo Talk is pleased to be a sponsor for this weekend’s 30 Hour Day, an encore to last December’s first-of-its-kind charity webcast. Hosts Cami Kaos and Rick Turoczy tie together 30 continuous hours of programming being broadcast live from Portland’s Pioneer Courthouse Square (during the day and evenings) and a secret undisclosed overnight studio. Looking at the schedule for the event I see they’ve got a bunch of great music, comedy, and variety acts lined up… it should be a nice set of entertainment.

Funds raised during the event are being donated to three charities: p:ear (a mentoring program that assists homeless youth), the Red Cross, and the Oregon Food Bank (yes, it’s true… people aren’t just hungry during Christmastime). Tune in from 4pm (Pacific time) Friday through 10pm on Saturday, check out the entertainment, and perhaps donate a few dollars towards some organizations that do good work.

If you’re curious to follow the event via photos, photographers Aaron Hockley, Igal Koshevoy, and Kate Borst will be posting pictures to the 30 Hour Day Flickr group as it happens.

Tagged as:
30hd,
30hourday,
oregon,
pdx,
portland,
telethon