FOWD Business Card WallA couple weeks ago, I talked about avatars for photographers. A few days ago I encouraged folks to expose their social, and today I wanted to tie those two concepts together in a very concrete (okay, so maybe it’s actually cardstock) way.

My avatar is on my business card. I have the two-sided business cards from Moo, with a full-color, full-bleed photo on one side and my contact information on the back. Moo allows for a small image on the back as well, so I’ve put my avatar there, helping folks to connect my online identity with my paper business card.

Photo by vectorfunk, used under Creative Commons licensing

11th-March(163rd/ 365days)--- exposedAs a photographer who uses social media, expose your social. What do I mean? Your presence in new media communications and platforms should be an integrated part of your online (and in some cases, offline) identity, not an afterthought or side effort. In tangible terms:

  • If you blog for your clients and talk about your services, that blog should be an integrated portion of your website, hosted on your own domain and not at another URL like Blogspot or TypePad.
  • Your Twitter @username should be on your paper business card.
  • Your Twitter @username should be in your email signature.
  • Be sure to note your blog, Twitter account, or other social media presence in signatures and profiles in online communities. Do this in a non-obtrusive way… don’t clog up message boards with 5-line signatures that are lists of links, but if folks in a particular forum often leave a link, go right ahead and do so as well.

What are other ways you can point your offline (and online) contacts to your social media presence? Feel free to leave ideas as a comment.

Photo by a God’s child, used under Creative Commons licensing

I’ve previously mentioned that I’m a fan of Moo and their various products (business cards, notecards, minicards, and so on). They’re a great printing service that integrates with your photo sharing networks such as Flickr or Facebook.

My Moo CardsI’ve used Moo to create my business cards. They have a great product and you can either get their cards which are close to standard business card size, or the mini cards which are always a great conversation-starter (they’re about half the size of a regular business card).

A hand-written note is a great way to say thanks and stay in touch with your clients; I have a pile of postcards that I ordered from Moo (featuring my photography) that I use to send followup thank-you notes to my customers. I’ve heard several positive comments from people who appreciate the thanks.

While Moo’s products aren’t as cheap as some you’ll find online, I really appreciate their superior quality and responsive service. It’s very easy to pull in your photos from Flickr, create your cards, and have them headed your way in the mail. The look and feel of a Moo card is that of premium quality… just the image you want to show to your clients.

If you’ve never tried Moo’s offerings… check them out.

Photo by Shkumbin, used under Creative Commons licensing