188 – socialphototalk.com

In the last couple of weeks there have been some great developments for photographers looking at interesting things to read. First, The Linked Photographers’ Guide to Online Marketing and Social Media was released. I’m currently reading through my copy and will post a full review once I get through the book. It’s all about marketing using blogs, Twitter, Facebook, LinkedIn, Flickr, and the other topics that we often talk about here on Social Photo Talk, so I bet that I’ll have plenty to say.

I also am reviewing a copy of iPad: The Missing Manual, due to be released on June 1st. The iPad has quickly become an important tool for the modern photographer. I’m a fan of the “Missing Manual” series and I’ll be sure to post a review once I wrap up reading it. So far it’s really good, providing a thorough look at the iPad. Stay tuned for more information.

On top of those, HDR guru Trey Ratcliff (aka Stuck in Customs) just released an eBook on digital photography workflow. As someone who has mastered a workflow to produce a large quantity of high-quality (and well-processed) images, I look forward to reading all about his process. There are two versions of the eBook, a standard edition and a bonus version for just a few dollars more that includes additional material and some information specific to HDR. I’ve just ordered my copy and can’t wait to dive in.

Whew! That’s a lot of reading to do. I’ll be sure to share reviews when I get through, but I wanted to make you aware that if you’re looking to learn and want to read, there are some great options right now!

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Workflow

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Episode 22 of the Social Photo Podcast is ready. Hosts Aaron Hockley and Lyza Danger Gardner talk about blogging for photographers, an iPad update, Easy Release, browsing photos on the iPad, wallpapers, Adobe’s lens correction features coming soon, and more. This episode is about fifteen minutes long.

Links to Things We Mention

Announcing Photo Blog Boost
Apple iPad
Does reading on the iPad before bed affect sleep patterns?
Easy Release iPad/iPhone app (iTunes link) – model releases on the iPad
Adobe Camera Raw 6 and Lightroom 3 Lens Correction

Distribution and Feed

We’re now on iTunes – if you use iTunes, you can subscribe using this link: Subscribe on iTunes

You can also find the podcast as an attachment to the main Social Photo Talk RSS Feed. You should see a player at the bottom of this post if you want to listen directly, or you can grab the Episode 22 mp3 file directly.

Feedback

We’d love to have your feedback – technical, content, or otherwise. Leave a comment here or send mail to [email protected] – thanks!

Photo by Andrew Stawarz, used under Creative Commons licensing

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blogging,
cs5,
easy release,
ipad,
lens correction,
photo blog boost,
photography,
podcasts,
social media,
social photo podcast

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It’s time for Episode 19 of the Social Photo Podcast. Hosts Aaron Hockley and Lyza Danger Gardner talk about iPad Reactions, mobile photo apps, synching photos to the iPad, Adobe’s coming launch event, and more. This episode is about fourteen minutes long.

Links to Things We Mention

Apple iPad
Aaron’s first reactions to the iPad
How to export photos from Lightroom to the iPad
Easy Release (iPhone app – link into iTunes)
LightTrac (iPad app – link into iTunes)
Star Walk (iPad app – link into iTunes)
Adobe Creative Suite 5 Launch Event

Distribution and Feed

We’re now on iTunes – if you use iTunes, you can subscribe using this link: Subscribe on iTunes

You can also find the podcast as an attachment to the main Social Photo Talk RSS Feed. You should see a player at the bottom of this post if you want to listen directly, or you can grab the Episode 19 mp3 file directly.

Feedback

We’d love to have your feedback – technical, content, or otherwise. Leave a comment here or send mail to [email protected] – thanks!

Photo by aussiegall, used under Creative Commons licensing

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These other posts might be of interest to you:

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easy release,
ipad,
lightroom,
lighttrac,
podcasts,
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star walk

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After a week off, we’re back with the 18th iteration of the Social Photo Podcast. Hosts Aaron Hockley and Lyza Danger Gardner talk about Lightroom 3, CS5, Politics and Social Media, iPad, and more. This episode is about nineteen minutes long.

Links to Things We Mention

Distribution and Feed

We’re now on iTunes – if you use iTunes, you can subscribe using this link: Subscribe on iTunes

You can also find the podcast as an attachment to the main Social Photo Talk RSS Feed. You should see a player at the bottom of this post if you want to listen directly, or you can grab the Episode 18 mp3 file directly.

Feedback

We’d love to have your feedback – technical, content, or otherwise. Leave a comment here or send mail to [email protected] – thanks!

Photo by The Lightworks, used under Creative Commons licensing

Podcast: Play in new window
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These other posts might be of interest to you:

Tagged as:
cs5,
flickr,
html5,
ipad,
lightroom 3,
podcasts,
politics,
social photo podcast

If you’re new here, you can keep up with my latest photography information at Picture Pundit – subscribe to my newsletter for a FREE Report: A Guide to Twitter for Photographers.

Subscribe via iTunes: – this link will launch iTunes for easy subscription

Episode 16 of the Social Photo Podcast is ready. Hosts Aaron Hockley and Lyza Danger Gardner talk about the iPad pre-sales polls, URL shorteners, a feature interview with Andy Adams from Flak Photo, and more. This episode is about thirty minutes long.

Links to Things We Mention

The Social Photo Talk pre-sale iPad poll
Jim Goldstein’s call for a reality check on iPad hype
The problems with HootSuite/Ow.ly
ShadyURL – Don’t just shorten your URL, make it suspicious and frightening.
Flak Photo
We’re doing a Q&A episode soon – send your questions about photography and social media to [email protected]

Distribution and Feed

We’re now on iTunes – if you use iTunes, you can subscribe using this link: Subscribe on iTunes

You can also find the podcast as an attachment to the main Social Photo Talk RSS Feed. You should see a player at the bottom of this post if you want to listen directly, or you can grab the Episode 16 mp3 file directly.

Feedback

We’d love to have your feedback – technical, content, or otherwise. Leave a comment here or send mail to [email protected] – thanks!

Photo by powerbooktrance, used under Creative Commons licensing

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These other posts might be of interest to you:

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andy adams,
curation,
flak photo,
hootsuite,
interviews,
ipad,
ow.ly,
podcasts,
shadyurl,
social photo podcast

Subscribe via iTunes: – this link will launch iTunes for easy subscription

It’s time for episode eleven of the Social Photo Podcast, with Aaron flying solo in the hosting chair this week. He talks about the iPad, building trust, workshops, and more. This episode is about eleven minutes long. Apologies for a bit of echo on the audio… I used a slightly different software setup for recording (and won’t be using it again).

Links to Things We Mention

Distribution and Feed

We’re now on iTunes – if you use iTunes, you can subscribe using this link: Subscribe on iTunes

You can also find the podcast as an attachment to the main Social Photo Talk RSS Feed. You should see a player at the bottom of this post if you want to listen directly, or you can grab the Episode 11 mp3 file directly.

Feedback

We’d love to have your feedback – technical, content, or otherwise. Leave a comment here or send mail to [email protected] – thanks!

Photo by leoncillo sabino, used under Creative Commons licensing

Podcast: Play in new window
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Tagged as:
apple,
apple tablet,
influence,
ipad,
podcasts,
social photo podcast,
trust,
Twitter,
workshops

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Last week photographer Rick Sammon released an iPhone app called “Rick Sammon’s Social Media Marketing for Photographers” (iTunes link) and I was able to work through and review the app this last weekend. The application is essentially a five part movie, with Rick narrating and presenting with a slide deck showing onscreen.

icon for the app The application features five segments, with each ranging from eleven to eighteen minutes of instruction. The first segment is an introduction to social media along with a few general thoughts on the role of social media in the business of photography. Part two dives into a lot of strategy and planning, including how to decide where to spend one’s time. The third video is mostly about Twitter, with specific tips on using Twitter to drive photo product and service sales. Part four is a mixture of topics including affiliate programs, SEO, iPhone/iPad apps, and web/video/tweet analytics. The final segment consists of business and motivational advice.

Overall I feel that it’s a great introduction to social media for photographers. The information would be useful for someone just starting out with social media and trying to figure out where to spend their time and energy. If you’ve already dove headfirst into social media you might find the information to be a bit too basic. That said, one big thing that I loved about the app is that Rick spends a lot of time sharing his little motivational and business nuggets of wisdom. I’d say that close to half of the screen time is devoted to the business aspects of social media instead of simply focusing on the “how to” aspect.

The only faults I could find in the app were a couple minor bits of misinformation with regards to specific software/tools, and I’ve let Rick now about those. I can assume they’ll be resolved with an update to the app.

At $5.99, the app is reasonably priced for a beginner who wants to get started with social media, and even for someone with more experience I think it’s worth it to get Rick’s insights into social media. Buy the app via iTunes.

These other posts might be of interest to you:

Tagged as:
ipad,
iphone,
photograph,
photographers,
ricksammon,
social media

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Last night as I fiddled around with my iPad i thought about what a photographer might do with the device. Sidebar: If you’re getting tired of hearing about the iPad, I can assure you that Wednesday’s article has a different focus.

Here’s a list of some uses I came up with in a few minutes of thinking… links with asterisks are links into iTunes for a specific app.

Load photos on it as a mobile portfolio.
Keep your calendar on it; when meeting with clients, scheduling issues can be handled instantly.
Keep blank model releases (using an app like Easy Release*) and capture them digitally.
Read email while on the go – respond quickly to clients.
Read photography articles on the go when you have a connection. Use Google Reader with the built-in web browser.
Read photography articles on the go – even when you’re not connected. Use an app like Instapaper Pro* to download things that you can “catch up on” while mobile with the iPad.
Use the LightTrac* app to find the sunrise time, sunset time, and the exact location (overlaid on a map) of the sun’s position for sunrise and sunset on any day.
Watch Kelby Training (coming soon).
Use the Square* app to process payment transactions in the field.
Put it in a stand and use it as an impromptu digital photo frame.
Give a presentation at your local camera club or other gathering using Keynote* (and without having to carry your laptop).
Write a blog post (guess where this one was composed…)

What other uses can you think of?

Photo by curiouslee, used under Creative Commons licensing

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Lots of folks have been asking me about what I’m using for an iPad case. Here’s a video demonstration and review of the Marware Eco-Vue, my current case of choice.

Purchase the Marware Eco-Vue from Amazon.com, or the other case I mentioned, the Marware Eco-Flip.

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The iPad makes a great device for showing off one’s portfolio. If you use Adobe Photoshop Lightroom, there are a couple steps to get your photos onto the iPad. These instructions are for Lightroom 2.6:

The Basics

Pick a folder on your hard drive that you want to use for your photos that you’ll copy to the iPad. I created a “iPad Portfolio” folder.
From Lightroom, export your photos to that location. The iPad’s screen resolution is 1024×768, so you might as well size them for the device since any larger files will only take up excess storage.
Open iTunes (you’ll be using iTunes to copy the files to your iPad).
Plug in your iPad if it’s not already connected.
You should see the iPad listed on the left side of the iTunes window (under DEVICES). Click on the name of your iPad.
Click on the “Photos” tab at the top of the window.
Check the “Sync photos from…” box.
In the dropdown menu (which usually defaults to iPhoto if you have it installed), click on “Choose Folder…”
Select the folder where you placed your photos from Lightroom.
Next time you sync your iPad, the photos should show in the Photos app on the iPad.

Creating Albums

The Photos app on the iPad offers a neat interface for viewing albums of photos, but how does one turn Lightroom files into an album on the iPad? It’s not as hard as you might think.

Albums are created based on the folder structure on disk. So, for example, if you create a Landscapes folder and a Weddings folder inside of the folder that you told iTunes to synchronize, you’ll find a Landscapes album on your iPad along with a Weddings album.

Photo by sciondriver, used under Creative Commons licensing

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Tagged as:
ipad,
itunes,
lightroom,
photography,
photos

Social Media Marketing for Photographers // Photography + Community

Links to Things We Mention

Distribution and Feed

Feedback

Links to Things We Mention

Distribution and Feed

Feedback

Links to Things We Mention

Distribution and Feed

Feedback

Links to Things We Mention

Distribution and Feed

Feedback

Links to Things We Mention

Distribution and Feed

Feedback

The Basics

Creating Albums